How Vahdam India Increased CVR by 68% by Using HOOX Landing Pages 

How Vahdam India Increased CVR by 68% by Using HOOX Landing Pages 

Services provided by HOOX

The Context

Client

Revenue

LPs purchased
from HOOX 

Time spent using
 HOOX LPs 

Increase in CVR

3 months

68%

LPs purchased from HOOX

Time spent using HOOX LPs

Client

LPs purchased from HOOX 

Time spent using HOOX LPs 

Increase in CVR

3  months

Revenue

2

20M+

The Client

VAHDAM® India offers a wide variety of premium, single-origin, teas and spices. Founded in 2015, VAHDAM® India has scaled to serving more than 3 million happy customers worldwide.

Endorsed by celebrities including Ellen DeGeneres, Oprah Winfey, Martha Stewart, and Mariah Carey, VAHDAM® India prides itself on using ingredients that are native to India. Packed with ancient Indian superfoods, VAHDAM® India offers more than 250100 premium products delivered directly to your doorstep. They proudly ship to more than 130 countries!

VAHDAM® India offers a wide variety of premium, single-origin, teas and spices. Founded in 2015, VAHDAM® India has scaled to serving more than 3 million happy customers worldwide.

Endorsed by celebrities including Ellen DeGeneres, Oprah Winfey, Martha Stewart, and Mariah Carey, VAHDAM® India prides itself on using ingredients that are native to India. Packed with ancient Indian superfoods, VAHDAM® India offers more than 250100 premium products delivered directly to your doorstep. They proudly ship to more than 130 countries!

The Goal

In 2022, VAHDAM® India approached HOOX about building a landing page to promote their Black Friday/Cyber Monday + EOY holiday gifting offer. They wanted a page that felt premium, and was worthy of promoting their best-selling Advent Calendar containing 24 delicious loose leaf teas, one for each day of the Advent, leading up to a Merry Christmas. The previous year it sold out within 17 days!

VAHDAM wanted to:  

A/B test HOOX landing pages vs their own-in-house solution to LPs. 

Create a campaign specific page to promote their 24 Teas
Advent Calendar.

Create a premium design that would match and support the AOV price of their 24 Teas Advent Calendar.

In 2022, VAHDAM® India approached HOOX about building a landing page to promote their Black Friday/Cyber Monday + EOY holiday gifting offer. They wanted a page that felt premium, and was worthy of promoting their best-selling Advent Calendar containing 24 delicious loose leaf teas, one for each day of the Advent, leading up to a Merry Christmas,. The previous year it sold out within 17 days!

A/B test HOOX landing pages vs their own-in-house solution to LPs. 

Create a campaign specific page to promote their 24 Teas Advent Calendar.

Create a premium design that would match and support the AOV price of their 24 Teas Advent Calendar.

Here’s the ad that Vahdam used to drive traffic to their HOOX LP.

Here’s the ad that Vahdam used to drive traffic to their HOOX LP. 

The Ad

4 weeks from concept to completion.

4 weeks from concept to completion.

The Timeline

Without changing their ad creative or targeting, Vahdam saw a 68% increase in CVR by sending their Meta traffic to their new HOOX LP!
From 2.26 to 3.8% = 68% increase

For the new HOOX LP, the corresponding stats were:

68%

Without changing their ad creative or targeting, Vahdam saw a 68% increase in CVR by sending their Meta traffic to their new HOOX LP!
From 2.26 to 3.8% = 68% increase

For the new HOOX LP, the corresponding stats were:  

The Results

• Page Views = 3963
• Avg session Duration = 1:14s
• Traffic Source = Meta Ads
• CVR Rate = 3.8%  

HOOX helped us with one of our most important campaigns in 2022. The process was simple and their landing page performed! We just purchased another LP for our spices line. 

HOOX helped us with one of our most important campaigns in 2022. The process was simple and their landing page performed! We just purchased another LP for our spices line. 

Before

After

Their HOOX LP had a CVR of 3.8% 

Their old PDP had a CVR of 2.26% 

The Discount

If you’ve made it this far, we’re giving all readers 20% OFF on the Vahdam India Advent Calendar tea set with code HOOX, now through September 1st, 2023. (Limited to one use per e-mail ID)

If you’ve made it this far, we’re giving all readers 20% OFF on the Vahdam India Advent Calendar tea set with code HOOX, now through September 1st, 2023. (Limited to one use per e-mail ID)

The Discount

Made with ♥️ by the HOOX team

Made with ♥️ by the HOOX team

Want to learn how HOOX can supercharge your brand’s landing page needs?
Book a call with us today.